Louisville, KY Holding Company OvareGroup Announces Strategic Investment in Argentine Creative Agency, Togetherwith
Investment fuels Togetherwith USA’s presence in North America
Louisville, KY and Buenos Aires, Argentina -- OvareGroup>, a Louisville-based media and
marketing communications holding company, today announced its significant
investment in Togetherwith, a global full-service ad agency with offices in Buenos Aires,
Mexico City, and NYC that pairs creative with production services, integrated content,
technology, data, and media. The move marks the official launch of Togetherwith
USA—which includes a 15,000 square-foot production studio in Louisville and additional
offices in cities including Miami, Cincinnati, Columbus, and Toronto. As part of the
partnership, Togetherwith USA’s capabilities will be added to the existing marketing
services offering of OvareGroup, which currently supports clients such as GE
Appliances, Christus Health, Darden Restaurants, KFC, Baptist Health, and Brown-
Forman. Financial terms were not disclosed.
Formerly FCB Buenos Aires, which was acquired in 2015 by Santiago Puiggari, CEO; the agency was rebr anded in 2019 as Togetherwith alongside advertising leaders Lulo Calió, CCO; and Cruz Mujica Lainez, chief digital officer— and currently partners with world-class clients including Stellantis, Jeep, RAM, Chrysler, Coca-Cola, Holcim, TravelX, and Lightning Bolt.
“Togetherwith is recognized for its high-caliber talent, award-winning creative, and uniquely cross-cultural structure that has its teams working ‘together with’ clients, people, and agencies across Latin America and North America seamlessly,” said John Paulson, president and chief revenue officer at OvareGroup. “From a talent and creative standpoint, this is a phenomenal combination that we look forward to putting to work on behalf of our clients.”
“Through our relationship with OvareGroup, we’re able to realize a significant opportunity to amplify creativity and creative ideas and fuse them into our client offering across the U.S., South America, and Canada—a need that has become more punctuated by the pandemic as distributed workforces become the norm,” said Puiggari, a 20-year advertising veteran and alum of FCB Global and Grey Group who most recently served as CEO of McCann Erickson Buenos Aires.
The news follows OvareGroup’s announcement last year that it had invested in JIBE, an e-commerce agency based in Vancouver.
For more information, visit www.ovaregroup.com.
The OvareGroup is a private Louisville, KY-based holding company with specialty firms in content development, marketing technology, and strategic services. We are relentlessly focused on delivering highly creative, cost-efficient content solutions at speed and scale. Founded in YEAR, we operate globally with offices in Buenos Aires, Cincinnati, Columbus, Los Angeles, Mexico City, Miami, New York, San Francisco, Toronto, and Vancouver. Through our OvareVentures division, we build, acquire, and invest in businesses that can benefit from the working synergy of the OvareGroup suite of services. For more information, visit ovaregroup.com.
Togetherwith is a global full-service agency leveraging world-class creative with production services, integrated content, technology, data, and media for clients including Stellantis, Jeep, RAM, Chrysler, Coca-Cola, Holcim, TravelX, Roche, ITBA, Navent, Grupo Supervielle and Lightning Bolt. With offices in Buenos Aires, Mexico City, and NYC, our collaborative model creates fast, agile solutions that drive brands forward. For more information, visit https://togetherwith.com/.