How do we help a Fortune 100 B2B sales organization drowning in low-quality alerts know which customers to call, and when?

“Leads” had become meaningless noise – reps equated them with spammy signals they couldn’t trust. The real value wasn’t in more data, but in rare, high-impact “Compelling Events” that genuinely change an account’s willingness to talk.

By reframing “leads” as Compelling Events and building a high-precision AI pipeline to surface only those moments, we gave sellers a small, trusted stream of clear reasons to call, instead of a firehose of generic alerts.

Accounts with at least one Compelling Event saw 1.7× more revenue and 1.5× more pipeline than similar monitored accounts without an event.