CHRISTUS Health, a leading healthcare system with over 600 care centers, faced challenges in maintaining consistent marketing communications amid rapid growth through mergers and acquisitions. We were tasked with developing a consumer-focused campaign to unify CHRISTUS Health’s brand identity across all locations and position it as a cohesive and trustworthy healthcare system.

CHRISTUS Health holds a unique value proposition in the healthcare industry, rooted in accessibility, reliability, and personalized care—a differentiator that grew even more important as the system expanded.

We conducted a comprehensive discovery process, including stakeholder interviews, research, and an in-depth review of CHRISTUS Health’s 5-Year Plan in collaboration with system leadership. The approach aimed to position CHRISTUS Health as a leading healthcare provider with a personal, local touch, aligned with its mission to extend the healing ministry of Jesus Christ. The refreshed brand emphasized compassionate, patient-centered care, prioritizing individual well-being and long-term health outcomes.